OzMate AI Roles: What Issues It Plans to resolve for Farmers, Exporters and Agencies:

OzMate is not “chatbot AI”. OzMate is your digital AI export worker that solves the daily frustrations of producers, exporters, and the agencies supporting them.

1️⃣ Vendor Growth & Onboarding Officer

Problem Farmers Face

• “I don’t have time for websites.”
• “I don’t know how to sell overseas.”
• “Export feels only for big companies.”

Problem Producer Bodies Face

• Their members are not export-ready
• Hard to digitise regional producers
• Limited pathways beyond local buyers

OzMate Role

OzMate helps vendors join AusExports in minutes by:

• guiding simple onboarding
• creating product listings automatically
• explaining export steps in plain English
• converting small producers into active exporters

Outcome: More regional SMEs exporting, not just corporates.

2️⃣ Export Paperwork & Compliance Navigator

Problem Exporters Face

• Confusing documentation
• Fear of getting it wrong
• Rules differ by country
• Certification is overwhelming

Problem Government Faces

• SMEs make compliance mistakes
• Export readiness is uneven
• Too much fragmented information

OzMate Role

OzMate reduces export friction by providing:

• document checklists
• export permit guidance
• plain-English compliance explanations
• links into official DAFF/Austrade pathways

Outcome: Fewer export errors, faster readiness.

3️⃣ Buyer Discovery & Market Access Assistant

Problem Farmers Face

• “Who buys Australian oats in Dubai?”
• “How do I find importers?”
• “I don’t have contacts.”

Problem Export Councils Face

• SMEs struggle to access buyers
• Market diversification is slow

OzMate Role

OzMate helps vendors identify:

• top overseas markets
• importer/distributor pathways
• buyer outreach templates
• demand trends and pricing signals

Outcome: Australian producers reach new markets faster.

4️⃣ Pricing & Profitability Coach

Problem Producers Face

• Unsure what export price should be
• Currency and freight confusion
• Risk of underquoting or losing money

Problem Industry Bodies Face

• Members lack pricing confidence
• Export attempts fail due to bad costing

OzMate Role

OzMate provides guided pricing support:

• cost-plus export pricing
• wholesale vs retail benchmarking
• currency conversion logic
• quote templates

Outcome: Producers export profitably, not blindly.

5️⃣ Regional Training & Enablement Partner

Problem Rural Communities Face

• Lack of export knowledge
• Limited access to consultants
• Regional businesses left behind

 Problem Government Faces

• Need measurable SME uplift
• Regional development targets

OzMate Role

OzMate supports training through:

• export readiness learning modules
• onboarding webinars
• step-by-step rural-friendly guidance
• scalable digital coaching

Outcome: Export capability spreads beyond metro areas.

6️⃣ Export Ecosystem Connector (Service Providers)

Problem Export Service Providers Face

• Hard to reach SME exporters early
• Fragmented vendor pipeline

Problem Exporters Face

• Don’t know who to trust for freight/customs

OzMate Role

OzMate connects vendors to:

• freight forwarders
• customs brokers
• packaging/export consultants
• compliance and finance partners

Outcome: Stronger national export service network.