China remains a significant destination for Australian exports, offering opportunities across resources, agriculture, food products and professional services. For Australian businesses considering international expansion, the Chinese market deserves careful research and planning.

Australia exported approximately $195.6 billion in goods and services to China in 2025, highlighting the scale of the trading relationship.

Key opportunities

Australian businesses may find opportunities in premium food and agricultural products, resources, education and selected professional services. Demand varies by sector, so exporters should identify their target customers and assess the specific market for their products.

The China–Australia Free Trade Agreement (ChAFTA) can provide preferential tariff treatment for eligible goods and improved market access in certain service sectors.

What should exporters consider?

Before entering China, businesses should:

• Research local customer preferences and competitors.
• Confirm import rules, product standards and labelling requirements.
• Check applicable tariffs and rules of origin.
• Identify reliable importers and distribution partners.
• Consider payment terms, intellectual property protection and currency risks.

China offers opportunities, but success depends on understanding the market and meeting its requirements.

Connect Through AusExports

AusExports provides a platform for Australian businesses to showcase their products and connect with potential overseas buyers. A well-prepared export strategy can help businesses explore new commercial opportunities in China.